For a buyer or seller
, determining the value of his or her website and online business is a very difficult task. The owner can try some calculations to figure out the value themselves. However when you try to figure out the value it isn’t an easy task. The questions remain, how do you find the value of an existing business?
So here are some tips on how you can successfully value and sell your website.
This method uses the sales figure as a way to value the business. There are business specific multipliers that you can use to multiply with the annual sales figure that can get you to a selling price.
Profit basis or cash flow:
In this method the sale price of the business can be found by how the business can generate a stream of cash flow or profit. Projecting the revenue over 5 years or longer a business evaluator can use this figure to find the net worth of the business. Interest rates will also be a part of this because the profits are projected.
Most buyers consider the net revenue made by the website annually plus some percentage higher than this amount. At the core of the valuation process, the seller needs to determine the net revenue of the website. To arrive at the net profit of the online business requires subtracting all the expenses incurred in the course of running the business (like hosting, marketing, banners, affiliation system, etc.) from the total revenues made.
It is recommended that this calculation is based on a 12-month period. After determining the net revenue per year, the seller may select a multiplier value. For well-established websites, the value may be between 1.5x to 3x. Suppose for example a website’s annual net revenue amounts to $50,000; a buyer may multiply with 2x and give an offer of $100,000 as the buying price for the online business. In addition there are several other issues that the buyer may consider such as any risks that the website maybe facing. In order to ascertain the risks faced by a website, a number of factors are considered such as: increasing growth, stable incomes, automated system, traffic streams and quality, diversified revenue streams.
Generally speaking, there are many different ways in which online businesses can be valued. For some businesses, the assets the websites own such as a rich customer list (database) may be appealing to potential buyers who may have innovative ways of using this asset, and therefore may value the website based on these assets. Other buyers could employ a comparable sales method to value the website or they should consider the revenues of the website and identify a multiple based on strengths and weaknesses of the website.